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	<title>Flint Group Blog &#187; WestmorelandFlint</title>
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	<link>http://www.flintinteractive.com/blog</link>
	<description>A blog about what&#039;s happening in the Flint Group of agencies</description>
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		<title>Look for us in LogoLounge Volume 7</title>
		<link>http://www.flintinteractive.com/blog/look-for-us-in-logolounge-volume-7</link>
		<comments>http://www.flintinteractive.com/blog/look-for-us-in-logolounge-volume-7#comments</comments>
		<pubDate>Tue, 07 Feb 2012 12:00:35 +0000</pubDate>
		<dc:creator>Ken Zakovich</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
		<category><![CDATA[Flint Direct]]></category>
		<category><![CDATA[Flint Group]]></category>
		<category><![CDATA[Flint Interactive]]></category>
		<category><![CDATA[HatlingFlint]]></category>
		<category><![CDATA[SimmonsFlint]]></category>
		<category><![CDATA[WestmorelandFlint]]></category>
		<category><![CDATA[advertising agency duluth mn]]></category>
		<category><![CDATA[ecumen]]></category>
		<category><![CDATA[education minnesota]]></category>
		<category><![CDATA[i raise my hand]]></category>
		<category><![CDATA[interactive agency duluth mn]]></category>
		<category><![CDATA[lakeshore duluth mn]]></category>
		<category><![CDATA[logolounge volume 7]]></category>
		<category><![CDATA[The Flint Group]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4896</guid>
		<description><![CDATA[In the past 18 months, graphic designers from over 100 countries around the world submitted 36,000 logos to be considered for LogoLounge Volume 7, the world’s largest-selling logo design series. Two logos from our Duluth office, WestmorelandFlint, were among the 2,000 designs selected for publication.
For many designers, LogoLounge is the ultimate web resource for the [...]]]></description>
			<content:encoded><![CDATA[<p>In the past 18 months, graphic designers from over 100 countries around the world submitted 36,000 logos to be considered for <a href="http://www.logolounge.com/">LogoLounge</a> Volume 7, the world’s largest-selling logo design series. Two logos from our <a href="http://www.westmorelandflint.com/">Duluth office, WestmorelandFlint</a>, were among the <a href="http://www.rockpaperink.com/content/column.php?id=99">2,000 designs selected for publication</a>.</p>
<p>For many designers, LogoLounge is the ultimate web resource for the latest and greatest logo and identity work. As creative director at WestmorelandFlint, my team and I often use the site for inspiration and reference.</p>
<p>Users submit logos and, in turn, can view thousands of designs from the world’s leading agencies, as well as up-and-coming trendsetters. You can think of it as an online inspirational gallery for powerful and thought-provoking design.</p>
<p>The projects in the LogoLounge book series are selected by an international panel of eight judges based on quality, timeliness, relevance, and inspirational nature.</p>
<p style="text-align: left;">One of the logos selected was for <a href="http://www.educationminnesota.org/">Education Minnesota</a>, the leading advocate for public education in Minnesota. The union asked Flint to design a logo for <a href="http://www.iraisemyhand.com/blog/about">I Raise My Hand,</a> a public awareness campaign aimed at uniting Minnesotans to support and improve the state’s strong education system. Here’s what I came up with:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4897" title="I Raise My Hand logo" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/logolounge_ogos-011.jpg" alt="I Raise My Hand logo" width="540" height="360" /></p>
<p style="text-align: left;">The logo was used throughout the multimedia campaign, which consisted of television, online and print advertisements, as well as direct marketing, the <a href="http://www.iraisemyhand.com/blog/about">I Raise My Hand microsite</a> and the <a href="http://www.facebook.com/IRaiseMyHand">I Raise My Hand Facebook page. </a></p>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;"><a href="http://www.facebook.com/IRaiseMyHand"></a><img class="aligncenter size-large wp-image-4898" title="I Raise my Hand ad" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/I-Raise-my-Hand1-894x1023.jpg" alt="I Raise my Hand ad" width="429" height="491" /></p>
<p style="text-align: left;">
<p style="text-align: left;">The other logo selected was for <a href="http://www.lakeshoreliving.org/">Lakeshore</a>, a senior housing facility and long-time client of WestmorelandFlint. They wanted a logo to celebrate the successes of employees who have reached milestones in their positions, as well as residents who have made great strides in their recovery process—to tell them, “Way to Go!” Here’s what designer Matthew Olin came up with:<img class="aligncenter size-full wp-image-4899" title="Way to Go logo" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/logolounge_ogos-021.jpg" alt="Way to Go logo" width="540" height="360" />The logo was used as little signs of motivation on note cards, mugs, emails and buttons.</p>
<p style="text-align: left;">
<p style="text-align: left;"><img class="aligncenter size-large wp-image-4900" title="Way to Go logo on mug" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/way_to_go_old_mug_sm1-682x1024.jpg" alt="Way to Go logo on mug" width="409" height="614" /></p>
<p>It’s an honor that our team’s logos have been selected among the top designs and designers we all look up to, and it’s exciting to create work that will inspire others as well.</p>
<p>Matthew and I feel honored that these particular identities were chosen. Both logos were for such great causes that it makes it makes their publication even more meaningful. It’s great to see such a beautifully executed, human-centered design recognized on a higher level.</p>
<p>The book will be published on July 1, 2012, but you can <a href="https://www.google.com/search?q=+logo+lounge+7&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a#q=logolounge+7&amp;hl=en&amp;client=firefox-a&amp;hs=GyB&amp;rls=org.mozilla:en-US:official&amp;prmd=imvns&amp;source=univ&amp;tbm=shop&amp;tbo=u&amp;sa=X&amp;ei=hZIVT6riFoKU2AWT">pre-order LogoLounge 7 online</a> today.</p>
]]></content:encoded>
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		<title>On the grow through music, graduate school and working out</title>
		<link>http://www.flintinteractive.com/blog/on-the-grow-through-music-graduate-school-and-working-out</link>
		<comments>http://www.flintinteractive.com/blog/on-the-grow-through-music-graduate-school-and-working-out#comments</comments>
		<pubDate>Fri, 03 Feb 2012 12:00:43 +0000</pubDate>
		<dc:creator>Elizabeth Hansen</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
		<category><![CDATA[Flint Direct]]></category>
		<category><![CDATA[Flint Group]]></category>
		<category><![CDATA[Flint Interactive]]></category>
		<category><![CDATA[HatlingFlint]]></category>
		<category><![CDATA[SimmonsFlint]]></category>
		<category><![CDATA[WestmorelandFlint]]></category>
		<category><![CDATA[ad agency employee]]></category>
		<category><![CDATA[Fargo agency staff]]></category>
		<category><![CDATA[flint group about us]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4841</guid>
		<description><![CDATA[Want something done right? Ask a busy person like Jesse Myers, Account Manager in our Fargo office.
She takes care of all account management details for five clients, working to make sure that our projects from our clients get done. “I deliver projects to my Flint team colleagues, shepherd the projects through and present projects to [...]]]></description>
			<content:encoded><![CDATA[<p>Want something done right? Ask a busy person like Jesse Myers, Account Manager in our <a href="http://www.flintcom.com">Fargo office</a>.</p>
<p><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/Jesse_Myers_T6K5917_FC.jpg"><img class="alignright size-medium wp-image-4842" title="Jesse_Myers_T6K5917_FC" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/Jesse_Myers_T6K5917_FC-300x200.jpg" alt="Jesse_Myers_T6K5917_FC" width="300" height="200" /></a>She takes care of all account management details for five clients, working to make sure that our projects from our clients get done. “I deliver projects to my Flint team colleagues, shepherd the projects through and present projects to our clients. I also strive to keep my team members and clients happy and excited about future projects,” Jesse says.</p>
<p><strong>Study up</strong></p>
<p>Away from work, Jesse likes working out, going out and staying in to study. She is earning her graduate degree in business/strategic leadership from <a href="http://www.umary.edu/">The University of Mary</a>, and expects to graduate in December 2012.</p>
<p>She says: “Being in school and working full-time, I must be organized and disciplined. Especially since I was out of school for two years prior to going back. I knew I wanted to go to grad school at some point in my life, I just needed to find the program that best fit me and what would help me grow with my current position.</p>
<p>“I spend most of my nights reading or doing assignments. But I’m learning valuable information that I share with my colleagues and our clients, and I know I will be happy in the end when I am finished with my degree.”</p>
<p><strong>Leaders lead</strong></p>
<p>“I am also active in the <a href="http://fmwfchamber.com/YPN/">Fargo-Moorhead Young Professionals Network (YPN)</a>, which takes up some of my time outside of work,” Jesse says. “I am most active with the Personal Development Committee. That started when a lady who I worked with on a pro-bono event invited me to get involved. I started in Aug 2011 and so far I really enjoy it.”</p>
<p><strong>Pump up the volume</strong></p>
<p>“Weeknights, If I don’t have class or homework, I go to the gym for a workout. I attend a ‘body pump’ weightlifting class twice a week with some of my colleagues. It is a great way to relieve some stress and keep my head clear. I also try to make dinner if I have enough time. I also enjoy spending time with my boyfriend if I can squeeze him in,” Jesse says with a wry smile.</p>
<p>“I do try to go out with friends at least once during the weekend. Sometimes that means watching <a href="http://www.gobison.com/">NDSU Bison football</a> games or just dinner, drinks and or a movie. I also visit with my baby niece, who lives nearby.”</p>
<div id="attachment_4844" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/jesse-and-friends1.jpg"><img class="size-medium wp-image-4844  " title="jesse and friends" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/jesse-and-friends1-300x84.jpg" alt="Jesse, left, tuning in to the NDSU Bison Championship football game." width="300" height="84" /></a><p class="wp-caption-text">Jesse, left, and friends tuned in to the NDSU Bison Championship football game as the team won its first Division 1 FCS National Football title last month.</p></div>
<p>Whenever possible, Jesse also attends music concerts. “I just love music, no specific artists. I have always been active with music. I played the saxophone, piano and even had some guitar lessons. I was also very active in choir and competed at different singing competitions,” Jesse says.</p>
<p><a href="https://twitter.com/#!/jessaunn">Find Jesse on Twitter</a> or <a href="http://www.linkedin.com/pub/jesse-myers/16/7/737">connect with her on LinkedIn</a>.</p>
<p><strong>Get to know a Flintster: Q + A with Jesse!</strong></p>
<p><strong>What was your first job? </strong></p>
<p>Cashier at a grocery store</p>
<p><strong>What did it teach you? </strong></p>
<p>To go to college!</p>
<p><strong>What is one thing you’d be willing to practice for an hour a day? </strong></p>
<p>I would like motivation to take an hour each day to go to the gym. I would attend a workout class, run, walk, whatever I could to feel refreshed. Or else I would make a really nice meal.</p>
<p><strong>What’s the best advice you ever got? </strong></p>
<p>“The future belongs to those who believe in the beauty of their dreams.”</p>
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		<title>New proposal book, website take Community Contractors to a new level</title>
		<link>http://www.flintinteractive.com/blog/new-proposal-book-website-take-community-contractors-to-a-new-level</link>
		<comments>http://www.flintinteractive.com/blog/new-proposal-book-website-take-community-contractors-to-a-new-level#comments</comments>
		<pubDate>Tue, 31 Jan 2012 12:00:43 +0000</pubDate>
		<dc:creator>Linda Muus</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
		<category><![CDATA[Flint Direct]]></category>
		<category><![CDATA[Flint Group]]></category>
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		<category><![CDATA[SimmonsFlint]]></category>
		<category><![CDATA[WestmorelandFlint]]></category>
		<category><![CDATA[cci]]></category>
		<category><![CDATA[client case study]]></category>
		<category><![CDATA[community contractors]]></category>
		<category><![CDATA[community contractors grand forks]]></category>
		<category><![CDATA[proposal book design]]></category>
		<category><![CDATA[The Flint Group]]></category>
		<category><![CDATA[websites fargo]]></category>
		<category><![CDATA[websites grand forks]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4825</guid>
		<description><![CDATA[Name a premier venue in northeastern North Dakota/northwestern Minnesota, and the construction managers were Community Contractors, Inc. (CCI).
Some of CCI’s projects include:
For 30+ years, CCI has balanced quality, energy efficiency, ambitious deadlines and of course tight costs in building new commercial facilities.
The challenge: CCI’s proposal book for new projects didn’t match the quality and innovation [...]]]></description>
			<content:encoded><![CDATA[<p>Name a premier venue in northeastern North Dakota/northwestern Minnesota, and the construction managers were <a href="http://www.communitycontractorsinc.com/">Community Contractors, Inc. (CCI).</a></p>
<p>Some of CCI’s projects include:</p>
<div id="attachment_4826" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/ralph-curling.jpg"><img class="size-medium wp-image-4826" title="ralph curling" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/ralph-curling-300x248.jpg" alt="Internationally known Ralph Engelstad Arena" width="300" height="248" /></a><p class="wp-caption-text">Internationally known Ralph Engelstad Arena</p></div>
<div id="attachment_4827" class="wp-caption aligncenter" style="width: 227px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/canadInns.jpg"><img class="size-full wp-image-4827" title="canadInns" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/canadInns.jpg" alt="Canad Inns Destination Center" width="217" height="216" /></a><p class="wp-caption-text">Canad Inns Destination Center</p></div>
<div id="attachment_4829" class="wp-caption aligncenter" style="width: 226px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/evergreen.jpg"><img class="size-full wp-image-4829" title="evergreen" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/evergreen.jpg" alt="Evergreen Hall, University of MN, Crookston" width="216" height="215" /></a><p class="wp-caption-text">Evergreen Hall, University of MN, Crookston</p></div>
<p>For 30+ years, CCI has balanced quality, energy efficiency, ambitious deadlines and of course tight costs in building new commercial facilities.</p>
<p>The challenge: CCI’s proposal book for new projects didn’t match the quality and innovation level of their services.</p>
<p><strong>Stepped up look</strong></p>
<p>CCI turned to our <a href="http://www.simmonsflint.com/">Grand Forks office</a> for a new proposal book. The deadline was tight, since CCI was presenting its bid for the new <a href="http://www.choiceHF.com/">Choice Heath &amp; Fitness Center</a>. We worked with the CCI team to write, design and produce the 42-page book, customized to fit the request for proposal.</p>
<div id="attachment_4837" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cover.jpg"><img class="size-medium wp-image-4837" title="cover" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cover-300x204.jpg" alt="CCI's enhanced bid proposal book. " width="300" height="204" /></a><p class="wp-caption-text">CCI&#39;s enhanced bid proposal book. </p></div>
<p><strong>Goal #1: achieved</strong></p>
<p>CCI was selected to present for the project! We then worked with CCI staff members on presentation tips and techniques, guiding them on everything from what to wear to powerpoint help tips and the order of speakers.</p>
<p><strong>CCI got the bid!</strong></p>
<p>Today, Choice Health &amp; Fitness is well on its way to completion.</p>
<p><strong>Next step: website</strong></p>
<p>CCI had never had a website. They knew it was important, most of their competitors had websites, yet CCI’s client projects took priority. As CCI continued to focus on its own work, our <a href="http://www.simmonsflint.com">Grand Forks office</a> and <a href="http://flintinteractive.com/">Flint Interactive team</a> created <a href="www.communitycontractorsinc.com">CCI’s website</a>.  The company knowledge was fresh in our minds, and the content for the website was already partially written. We wrote, designed and developed the site, which also features a Bid Library where subcontractors can request secure access to upcoming projects and current project documents.</p>
<p>Here are a few website pages:</p>
<p><em> </em></p>
<div id="attachment_4835" class="wp-caption aligncenter" style="width: 310px"><em><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cci_home.jpg"><img class="size-medium wp-image-4835" title="cci_home" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cci_home-300x226.jpg" alt="The site showcases CCI’s projects and team of employees that make the company what it is today." width="300" height="226" /></a></em><p class="wp-caption-text">The site showcases CCI’s projects and team of employees that make the company what it is today.</p></div>
<div id="attachment_4832" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cci_projects1.jpg"><img class="size-medium wp-image-4832" title="cci_projects" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cci_projects1-300x277.jpg" alt="The site was built to highlight the beautiful buildings CCI has worked on." width="300" height="277" /></a><p class="wp-caption-text">The site was built to highlight the beautiful buildings CCI has worked on.</p></div>
<div id="attachment_4833" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cci_services.jpg"><img class="size-medium wp-image-4833" title="cci_services" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/cci_services-300x286.jpg" alt="Easy-to-follow layouts take users from projects categorized by industry to services and team bios." width="300" height="286" /></a><p class="wp-caption-text">Easy-to-follow layouts take users from projects categorized by industry to services and team bios.</p></div>
<p>We’re proud to help take CCI to new levels of success!</p>
]]></content:encoded>
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		<title>Exactness counts in media and baking</title>
		<link>http://www.flintinteractive.com/blog/exactness-counts-in-media-and-baking</link>
		<comments>http://www.flintinteractive.com/blog/exactness-counts-in-media-and-baking#comments</comments>
		<pubDate>Fri, 27 Jan 2012 12:00:10 +0000</pubDate>
		<dc:creator>Elizabeth Hansen</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<category><![CDATA[Flint Group]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4796</guid>
		<description><![CDATA[If there’s a scientific side to our business, it’s media planning and purchasing. Media Planners like Mandy Finke must get clients’ messages to the right audience, at the right time, for the right rate.  Mandy’s exactness is also vital to her other passion: baking!


From our Fargo office, Mandy designs media plans for clients throughout [...]]]></description>
			<content:encoded><![CDATA[<p>If there’s a scientific side to our business, it’s media planning and purchasing. Media Planners like Mandy Finke must get clients’ messages to the right audience, at the right time, for the right rate.  Mandy’s exactness is also vital to her other passion: baking!</p>
<p><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/263286_215836618461944_174455205933419_586062_7055606_n3.jpg"><img class="aligncenter size-medium wp-image-4812" title="263286_215836618461944_174455205933419_586062_7055606_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/263286_215836618461944_174455205933419_586062_7055606_n3-300x225.jpg" alt="263286_215836618461944_174455205933419_586062_7055606_n" width="300" height="225" /></a></p>
<p><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/328578_250703458308593_174455205933419_696517_601846015_o2.jpg"><img class="aligncenter size-medium wp-image-4813" title="328578_250703458308593_174455205933419_696517_601846015_o" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/328578_250703458308593_174455205933419_696517_601846015_o2-225x300.jpg" alt="328578_250703458308593_174455205933419_696517_601846015_o" width="225" height="300" /></a></p>
<div id="attachment_4814" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176003_175038675875072_174455205933419_383871_1810223_o3.jpg"><img class="size-medium wp-image-4814" title="176003_175038675875072_174455205933419_383871_1810223_o" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176003_175038675875072_174455205933419_383871_1810223_o3-300x199.jpg" alt="Get Valentine’s treats made with true homemade love for your sweeties through her Facebook page: Facebook.com/MandysKitchen" width="300" height="199" /></a><p class="wp-caption-text">Get Valentine’s treats made with true homemade love for your sweeties through her Facebook page: Facebook.com/MandysKitchen</p></div>
<p>From our <a href="http://www.flintcom.com">Fargo office</a>, Mandy designs media plans for clients throughout the Flint Group. “First, we look at each client’s marketing objectives. I then consider media options, based on reach, cost and effectiveness. I have daily contact with vendors in print, broadcast and interactive. I then choose the medium and vendor that best reaches the client’s target audience. I also manage the regional group dealer programs. These programs allow dealers to advertise in more costly regional publications that have larger reach than local publications by pooling their money together. I handle all media planning and placements for these programs, which really show potential for dealer channels and keep me busy,” Mandy explains.</p>
<p><strong>Baking her way to balance</strong></p>
<p>“I analyze spreadsheets with large amounts of data, which can be mentally tiring,” Mandy says. “When I bake, all I have to do is follow specific instructions. Baking also allows me to be creative, especially when decorating. However, baking is also a lot of standing on your feet. Together, it’s a nice balance.”  Away from the office, Mandy plays volleyball once a week and manages a women’s softball team in the summer. She hits the gym with her sister-in-law and makes homemade dinners to enjoy with her husband.</p>
<p><strong>Prime time: Holidays</strong></p>
<p>Mandy’s prime time is the holidays. “I bake, bake and bake some more! I bake every evening and spend several entire weekends rolling lefse, making caramel rolls and cut-out sugar cookies,” she says.</p>
<p style="text-align: center;"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/390404_281933161852289_174455205933419_781663_904244097_n.jpg"><img class="size-medium wp-image-4815 aligncenter" title="390404_281933161852289_174455205933419_781663_904244097_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/390404_281933161852289_174455205933419_781663_904244097_n-300x200.jpg" alt="390404_281933161852289_174455205933419_781663_904244097_n" width="300" height="200" /></a> <a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/380944_281933121852293_174455205933419_781662_960248041_n.jpg"><img class="aligncenter size-medium wp-image-4816" title="380944_281933121852293_174455205933419_781662_960248041_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/380944_281933121852293_174455205933419_781662_960248041_n-300x225.jpg" alt="380944_281933121852293_174455205933419_781662_960248041_n" width="300" height="225" /></a></p>
<div id="attachment_4817" class="wp-caption aligncenter" style="width: 235px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176537_174470492598557_174455205933419_380466_5002571_o-1.jpg"><img class="size-medium wp-image-4817" title="176537_174470492598557_174455205933419_380466_5002571_o-1" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176537_174470492598557_174455205933419_380466_5002571_o-1-225x300.jpg" alt="Christmas cookies and orange rolls from Mandy’s Kitchen" width="225" height="300" /></a><p class="wp-caption-text">Christmas cookies and orange rolls from Mandy’s Kitchen</p></div>
<p>One December weekend in particular: “First I started yeast for caramel roll dough. It’s amazing how a little water, sugar and yeast can rise 10 times larger than when you began! After my yeast was ready I mixed it with the warm milk, sugar, salt and flour.  Then I added more flour and kneaded the dough for 20 minutes. Then I cut the dough in half placing each portion into its own bowl, sprayed it with cooking spray to keep the dough soft and covered it with plastic wrap.  “While I let the dough rise I started the peppermint kisses, which are made out of meringue and sprinkled with crushed candy cane. I piped the mixture onto the cookie sheets and baked the cookies for 1 ½ hours. As these were in the oven, I prepared the caramel mixture for the caramel rolls. Then I beat down the dough and stretched it out into a long rectangle. I then buttered the dough and sprinkled sugar and cinnamon on top before rolling the dough into a long snake of dough. I then cut the dough into 12 individual rolls and placed them on top of the caramel mixture.”</p>
<div id="attachment_4819" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/251506_215820768463529_174455205933419_586030_4269764_n.jpg"><img class="size-medium wp-image-4819" title="251506_215820768463529_174455205933419_586030_4269764_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/251506_215820768463529_174455205933419_586030_4269764_n-300x225.jpg" alt="All in a weekend day’s work: Caramel rolls ready for the oven in Mandy’s Kitchen" width="300" height="225" /></a><p class="wp-caption-text">All in a weekend day’s work: Caramel rolls ready for the oven in Mandy’s Kitchen</p></div>
<p>&#8220;By then the peppermint kisses were ready to be taken out of the oven. Then I started the cut-out sugar cookies. After mixing the dough I rolled it out and cut-out Christmas trees and stars. After baking I let them cool before frosting each cookie with buttercream frosting.  To be efficient, I definitely have to know how to multi-task,” Mandy says.</p>
<p><strong>“I bet my colleagues would like lefse”</strong></p>
<p>“About three years ago, I asked my mother to make lefse with me, as it was always a staple at my grandma’s Thanksgiving Day table. As we were rolling out lefse, I thought, ‘I bet people at work would love lefse!’  “So I put out a sign-up sheet at the office. I made more than 500 pieces of lefse at Thanksgiving and another 500 at Christmas. Since then, I have expanded to Krumkake, spritz and other Norwegian treats as well as cookies, cupcakes and cakes.</p>
<div id="attachment_4820" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176348_175034619208811_174455205933419_383855_1690347_o.jpg"><img class="size-medium wp-image-4820" title="176348_175034619208811_174455205933419_383855_1690347_o" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176348_175034619208811_174455205933419_383855_1690347_o-300x225.jpg" alt="Traditional homemade Norwegian lefse from Mandy’s Kitchen" width="300" height="225" /></a><p class="wp-caption-text">Traditional homemade Norwegian lefse from Mandy’s Kitchen</p></div>
<p><strong>Small adjustments make a big impact</strong></p>
<p>“I love sharing food with others. It makes me happy to share the treats that my family has passed on to me. Some of my favorite cookies are still the ones my grandma made. I hope to someday pass these treats on to my children as well.</p>
<p>“I also like making small adjustments in recipes to create my own unique goodies. Small adjustments can be made to make a softer cookie, a richer taste, a creamier frosting. I even make my own vanilla!”  I grew up around cooking and baking. My grandmother is still known for always having baked treats around her house. You couldn’t visit her without having a piece of pie or a cookie. She also inspired me to do canning. I make my own seasoned tomato sauce that is great in goulash, lasagna and spaghetti. I canned more than 150 pounds of tomatoes this summer!</p>
<p>“During high school I also worked at the local café, first as a waitress and then as a cook, and sometimes as both. I took great pride in making good meals for customers. Ever since then, I’ve thought about opening my own café/bakery.&#8221;</p>
<div id="attachment_4821" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/227797_193359170709689_174455205933419_492826_3147286_n.jpg"><img class="size-medium wp-image-4821" title="227797_193359170709689_174455205933419_492826_3147286_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/227797_193359170709689_174455205933419_492826_3147286_n-300x225.jpg" alt="Strawberry cupcakes with cream cheese frosting from Mandy’s Kitchen" width="300" height="225" /></a><p class="wp-caption-text">Strawberry cupcakes with cream cheese frosting from Mandy’s Kitchen</p></div>
<p>In the meantime, she says, “I don’t have any trouble finding taste-testers at Flint.” And you never will, Mandy.</p>
<p>If you’d like to order homemade goodies from Mandy’s Kitchen, visit her Mandy’s Kitchen Facebook page.</p>
<p><strong>Get to know a Flintster: Q + A with Mandy! </strong></p>
<p><strong>What’s your dream job?</strong> Owner of café/bakery</p>
<p><strong>Which job would you not want to have?</strong> Fast food cook My cooking/baking is a way of connecting with people, not serving high sodium high calorie burgers for a buck.</p>
<p><strong> What was your first job? </strong>Waitress at the local cafe</p>
<p><strong>What did it teach you?</strong> How to cook to order and how to make large quantities of food</p>
<p><strong>What is one thing you’d be willing to practice for an hour a day?</strong> Decorating cakes</p>
<p><strong>What’s the best advice you ever got?</strong> Don’t expect respect. You have to earn it.</p>
<p><strong> What sound do you love?</strong> Ocean lapping on the beach</p>
<p><strong> What scent do you love? </strong>Cut grass</p>
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		<title>Coming to Fargo-Moorhead? Bring your smartphone</title>
		<link>http://www.flintinteractive.com/blog/coming-to-fargo-moorhead-bring-your-smartphone</link>
		<comments>http://www.flintinteractive.com/blog/coming-to-fargo-moorhead-bring-your-smartphone#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:00:19 +0000</pubDate>
		<dc:creator>Tara Olson</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4768</guid>
		<description><![CDATA[According to the Nielsen Mobile Media report from Q3 2011, 44 percent of all U.S. mobile subscribers now have smartphones. Thanks to a new mobile site by the Fargo-Moorhead Convention &#38; Visitors Bureau (FM CVB), you now have an excuse to bring yours on vacation.
The FMCVB, the official visitor information center for Fargo, N.D., and [...]]]></description>
			<content:encoded><![CDATA[<p>According to the <a href="http://www.nielsen.com/us/en/insights/reports-downloads/2011/state-of-the-media--mobile-media-report-q3-2011.html">Nielsen Mobile Media report from Q3 2011</a>, 44 percent of all U.S. mobile subscribers now have smartphones. Thanks to a new mobile site by the <a href="http://www.fargomoorhead.org/">Fargo-Moorhead Convention &amp; Visitors Bureau (FM CVB)</a>, you now have an excuse to bring yours on vacation.<img class="alignright size-full wp-image-4769" title="FM CVB logo" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/FMCVB_logo_new.jpg.jpg" alt="FM CVB logo" width="214" height="171" /></p>
<p>The FMCVB, the official visitor information center for Fargo, N.D., and Moorhead, Minn., has been a client of <a href="http://www.flintcom.com/">Flint Group</a> for several years. With so much going on in the Fargo-Moorhead area, the FM CVB was looking for a better way to deliver timely and quality information to on-the-go visitors.</p>
<p>Our solution? A revamped <a href="http://travel2dot0.com/2010/07/travel-trends-mobile-travel-stats-flipboard-dmo-spending/">Destination Marketing Organization (DMO) mobile site</a>, Fargomoorhead.org.</p>
<p>FM CVB’s existing mobile site had limited navigation, and its aesthetics were neither inviting nor engaging. And for an industry that is all about meeting and exceeding visitors’ expectations, well, that just wouldn’t do.</p>
<p>Let’s get a before-and-after look at the main pages, just for kicks (and yes, because the new site is awesome):</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4772" title="FM CVB mobile site before and after" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/fmec_before_after.jpg" alt="FM CVB mobile site before and after" width="503" height="431" /></p>
<p style="text-align: center;">
<p><a href="http://www.mobileawesomeness.com/">Mobile Awesomeness</a>, an online resource featuring the best of mobile web development, thought it was pretty awesome too—so awesome that they decided to feature it in their <a href="http://www.mobileawesomeness.com/listings/gallery/fargo-moorhead-convention-and-visitors-bureau/">inspirational gallery.</a></p>
<p style="text-align: left;">Anyone with a smartphone or tablet can visit the site to access community information. The location-aware guide allows visitors to use the “nearest me” feature to list and sort options, making exploring the community easier. There’s also a &#8220;things to do” section, which lets users sort by type of activity or event, beginning with today’s events. Each listing also has a share tool that allows users to share the event or destination on their social spaces, such as Facebook or Twitter.</p>
<p style="text-align: left;">
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4776" title="FM CVB mobile site--What to do section" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/thingstodo.jpg" alt="FM CVB mobile site--What to do section" width="256" height="638" /></p>
<p style="text-align: left;">
<p style="text-align: left;">In order to make the site a valuable community resource, we’ve designed the platform in a way that encourages public participation. Local businesses and organizations can upload calendar information to the FM CVB website, and the content will appear on both platforms. Companies can also <a href="mailto:mailtoinfo@fargomoorhead.org">email deals or discounts</a>, which are featured on both the website and mobile site.</p>
<p style="text-align: left;">
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4780" title="FM CVB event calender" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/event-calender.jpg.bmp" alt="FM CVB event calender" width="560" height="518" /></p>
<p style="text-align: left;">
<p>Since mobile web browsing is predicted to overshadow web surfing from a personal computer in less than five years, we designed the FM CVB site to function within multiple operating systems. Users who enter Fargomoorhead.org into their browser will be sent to the new mobile site, whereas visitors using a basic feature phone will be redirected to the CVB’s old mobile site.</p>
<p>In an age where content is king and accessibility is essential, the FM CVB mobile site gives visitors fingertip access to Fargo-Moorhead’s most pertinent community information.</p>
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		<title>Flint balloon-bopper hones skills as volleyball coach and player</title>
		<link>http://www.flintinteractive.com/blog/flint-balloon-bopper-hones-skills-as-volleyball-coach-and-player</link>
		<comments>http://www.flintinteractive.com/blog/flint-balloon-bopper-hones-skills-as-volleyball-coach-and-player#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:00:28 +0000</pubDate>
		<dc:creator>Ericka Olin</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<category><![CDATA[mikaela krenzen]]></category>
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		<category><![CDATA[The Flint Group]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4707</guid>
		<description><![CDATA[If you follow Flint Group on Facebook, then you already know Mikaela Krenzen. Remember the balloon-bopping prodigy from the Minute to Win It competition at our Duluth office? Yep, that’s her. In case you missed it…


Keeping those balloons in the air all day keeps Mikaela pretty busy, but in her downtime, she also serves as [...]]]></description>
			<content:encoded><![CDATA[<p>If you follow <a href="http://www.facebook.com/FlintGroup">Flint Group on Facebook</a>, then you already know Mikaela Krenzen. Remember the balloon-bopping prodigy from the <a href="http://www.facebook.com/photo.php?v=10150103752837409&amp;set=vb.13924859754&amp;type=2&amp;theater">Minute to Win It competition</a> at our Duluth office? Yep, that’s her. In case you missed it…</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="563" height="423" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="src" value="http://www.facebook.com/v/10150103752837409" /><embed type="application/x-shockwave-flash" width="563" height="423" src="http://www.facebook.com/v/10150103752837409" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">
<p style="text-align: left;">Keeping those balloons in the air all day keeps Mikaela pretty busy, but in her downtime, she also serves as a SEO/SEM strategist and project manager for <a href="http://flintinteractive.com/">Flint Interactive.</a></p>
<p style="text-align: left;">
<p style="text-align: center;"><a href="http://flintinteractive.com/"></a><img class="aligncenter size-full wp-image-4710" title="Mikaela Krenzen  " src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/T6K4220-2_Mikaela_K1.jpg" alt="Mikaela Krenzen" width="582" height="388" /></p>
<p>Outside of the office, Mikaela puts her balloon-bopping skills to good use as a volleyball coach and competitive player.</p>
<p><strong> </strong></p>
<h4><strong>A passion for volleyball</strong></h4>
<p>“Five years ago, a friend from<a href="http://www.westmorelandflint.com/"> WestmorelandFlint</a> signed me up to coach club volleyball with her. I had never really seen myself as a coach before, but I jumped at the opportunity to stay active and meet new people,” says Mikaela. “That introduced me to a number of people in the volleyball community, which led to a three-year stint as a high school coach and the opportunity to play competitive adult volleyball in a number of different leagues.”</p>
<p>Mikaela, who played <a href="http://www.icgaels.com/SportSelect.dbml?&amp;DB_OEM_ID=14900&amp;SPID=7098&amp;SPSID=64312">Division I volleyball at Iona College</a> in New Rochelle, N.Y., says the most rewarding part of coaching is seeing the growth and improvement in the girls each season and over the years.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4713" title="Mikaela's volleyball team" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/vball_pic2.jpg" alt="Mikaela's volleyball team" width="604" height="453" /></p>
<p>She says, “Watching them change and develop in certain skill areas really makes me feel like I’ve made a difference. There is no greater gratification than having one of my players turn to me during a game with a big smile on her face after a winning block or attack, both of us knowing that it is something we have been working hard on during practice.”</p>
<p>While their athletic achievement is significant, Mikaela also enjoys watching the girls interact with, and make new, friends. She makes an effort to organize off-court activities so her players can get to know each other without the added stress of competition.</p>
<p style="text-align: left;">“It’s very important to bring fun and enjoyment into the season, because that is what creates the moments that many of them will remember forever,” Mikaela says.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-4714" title="Mikaela's volleyball team: It's all about the fun factor" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/vball_pic-1024x768.jpg" alt="Mikaela's volleyball team: It's all about the fun factor" width="634" height="475" /></p>
<h4><strong>Off the court</strong></h4>
<p>Between coaching club volleyball from November to June and high school volleyball from August to November (not to mention the constant balloon bopping), Mikaela only has about a month and a half of downtime. So what does she do then?</p>
<p>“When I’m not coaching or playing volleyball, I enjoy a quiet night at home watching BRAVO TV on the couch. Sad, but true,” she says.</p>
<p>Mikaela admits her life gets pretty crazy, but she says the busyness actually works in her favor.</p>
<p>“I have to be very organized so that I know where I need to be each night of the week. That also keeps me very organized at work, which helps me more effectively manage projects and timelines.”</p>
<p><strong> </strong></p>
<h4><strong>Maintaining high spirits </strong></h4>
<p>Whether she’s at work or on the court, one of Mikaela’s goals is to keep people happy.</p>
<p>“With volleyball, it’s making sure players and parents are getting the most out of their time and money by running valuable, educational practices,” she explains. “At work, it’s managing client expectations and relationships and ensuring our team delivers the best possible end product.”</p>
<p><strong> </strong></p>
<p>As project manager for <a href="http://www.flintcom.com/">Flint Group</a>, Mikaela is responsible for managing timelines and budgets and assigning duties to team members. In her role as SEO/SEM strategist, she manages paid search campaigns and creates strategy for search engine optimization—all while perfecting her balloon-bobbing techniques.</p>
<p>How does she do it? We’re still baffled.</p>
<h4><strong>Get to know a Flintster: Q + A with Mikaela!</strong></h4>
<p><strong> </strong></p>
<p><strong>What’s your dream job?</strong><br />
Wedding planner or owner of a clothing boutique.</p>
<p><strong>Which job would you not want to have?</strong><br />
Hospice care—I am much too emotional for that.</p>
<p><strong>What was your first job?</strong><br />
Receptionist at a hair salon.</p>
<p><strong>What did it teach you?</strong><br />
Unfortunately, it taught me how to gossip—you wouldn’t believe how fast word travels in those places.</p>
<p><strong> </strong></p>
<p><strong>What is one thing you’d be willing to practice for an hour a day?</strong><br />
Sewing.</p>
<p><strong>What’s the best advice you ever got?</strong><br />
To take the leap and move to New York. I was definitely homesick and there were times I wanted to leave, but looking back, I wouldn’t trade that experience. I met some amazing people, and it taught me how to stand on my own and be more independent.</p>
<p><strong>What sound do you love?</strong><br />
Sneakers on the gym floor.</p>
<p><strong>What scent do you love?</strong><br />
Cilantro.</p>
<p><strong> </strong></p>
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		<title>Flint media services director finds relaxation in gardening and crafting</title>
		<link>http://www.flintinteractive.com/blog/hatlingflint-media-services-director-finds-relaxation-in-gardening-and-crafting</link>
		<comments>http://www.flintinteractive.com/blog/hatlingflint-media-services-director-finds-relaxation-in-gardening-and-crafting#comments</comments>
		<pubDate>Fri, 06 Jan 2012 12:00:19 +0000</pubDate>
		<dc:creator>Ericka Olin</dc:creator>
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		<description><![CDATA[donna dodge has always had a passion for gardening, but it wasn’t until recently that her intrinsic green thumb was unleashed.
One of Flint’s most senior employees, donna (the lowercase &#8220;d&#8221;s are intentional—she started when she was 15, and they just stuck) has been with the company for 23 years. As director of media services, she [...]]]></description>
			<content:encoded><![CDATA[<p>donna dodge has always had a passion for gardening, but it wasn’t until recently that her intrinsic green thumb was unleashed.<a href="http://www.flintcom.com/expertise.php"><img class="alignright size-medium wp-image-4662" title="donna dodge" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/donne_headshot-218x300.jpg" alt="donna dodge" width="218" height="300" /></a></p>
<p>One of Flint’s most senior employees, donna (the lowercase &#8220;d&#8221;s are intentional—she started when she was 15, and they just stuck) has been with the company for 23 years. As director of media services, she oversees the <a href="http://www.flintcom.com/expertise.php">Flint Group media planning and buying processes</a>, focusing specifically on broadcast media and retail accounts.</p>
<p>donna had a small flower bed at her condo in Moorhead, Minn., but her gardening “took on a whole new life” four years ago when she moved to St. Cloud, Minn.</p>
<h4><strong>A passion for planting</strong></h4>
<p>donna says her passion for planting helps offset some of the stress and detail-oriented, rigid work she performs for the Flint media department.</p>
<p>“I don’t have to play by the rules when I garden. It’s very relaxing and therapeutic—almost god-like,” says donna.</p>
<p style="text-align: left;">Gardening “every day it isn’t raining or cold,” donna takes great pride in her lavish landscaping. She looks forward to summer evenings when people walking, and even driving, stop and ask to see her yard. <img class="aligncenter size-full wp-image-4646" title="donna's garden" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/garden.jpg" alt="donna's garden" width="461" height="346" /></p>
<p>Her favorite gardening store is <a href="http://www.scenicspecialties.com/">Scenic Specialties Landscape Center</a>, a beautiful 14-acre hobby farm she visits often for planting supplies and project ideas.</p>
<p style="text-align: left;">donna’s first large-scale project after moving into her new home was restoring the 4,500-gallon pond at the southwest side of the house. The pond, complete with a waterfall and underwater lights, is home to 100 fish, including <a href="http://en.wikipedia.org/wiki/Koi">koi</a>, <a href="http://en.wikipedia.org/wiki/Shubunkin">shubunkins</a>, and orange, white and black goldfish.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4651" title="donna's pond" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/pond.jpg" alt="pond" width="455" height="342" /></p>
<h4><img class="aligncenter size-full wp-image-4656" title="donna's fish" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/fish.jpg" alt="donna's fish" width="461" height="346" /></h4>
<h4><strong>Trading her green thumb for a thimble</strong></h4>
<p>When she’s not gardening (i.e., when it’s winter), donna trades her green thumb for a thimble.</p>
<p>“Wintertime is for crafts,” she says.</p>
<p style="text-align: left;">donna hadn’t sewn since she was 13, but two years ago, she began sewing on her mom’s sewing machine—an appliance that is older than her. She started out making simple, patterned mittens from recycled sweaters, which she now sells at <a href="http://www.gypsyleas.com/">Gypsy Lea’s</a>, a store in downtown Sauk Rapids, Minn.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4655" title="donna's homemade sweater mittens" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/mittens.jpg" alt="Donna's homemade sweater mittens" width="461" height="346" /></p>
<p style="text-align: left;">Her most recent crafting endeavors include making winter headbands and wine gift bags, which she gives to friends and family.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4658" title="donna's homemade sweater headband" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/headband3.jpg" alt="donna's homemade sweater headband" width="461" height="346" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4660" title="donna's homemade wine gift bags" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/wine-gift-bags.jpg" alt="donna's homemade wine gift bags" width="461" height="346" /></p>
<p>Donna usually gets her reusable materials from garage sales, thrift stores and her own “goodwill bag,” but her favorite retail craft store is <a href="http://www.craftsdirect.com/">Crafts Direct</a>.</p>
<h4><strong>From antique to trendy</strong></h4>
<p>donna also collects vintage dishes, a hobby she describes as “a sickness.”</p>
<p>“It’s really bad—I’ve filled about every cupboard I have,” says donna.</p>
<p style="text-align: left;">Seeking to condense her generous supply of antique china (or perhaps secretly wanting to make room for more), donna took on a four-day project to restore her childhood dresser with a mosaic top made from crushed, old plates. <img class="aligncenter size-full wp-image-4661" title="donna's dresser project" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/dresser.jpg" alt="donna's dresser project" width="432" height="324" /></p>
<p>The most fun part of the project?</p>
<p>Shattering the plates, says donna.</p>
<p><em> </em></p>
<p><em>Are you interested in purchasing a unique, homemade gift for someone special? </em><a href="mailto:donna.dodge@flintcom.com"><em>Contact donna dodge</em></a><em> to chat about the possibilities! </em></p>
<h4><em> </em><strong>Get to know a Flintster: Q + A with donna</strong></h4>
<p><strong>What’s your dream job?</strong><br />
Working in a greenhouse</p>
<p><strong> </strong></p>
<p><strong>What was your first job?</strong><br />
Waitress</p>
<p><strong>What did it teach you?</strong><br />
That I didn’t want to work on my feet all day.</p>
<p><strong>What’s the best advice you ever got?</strong><br />
Be mindful. Enjoy each moment.</p>
<p><strong>What sound do you love?</strong><br />
Children laughing</p>
<p><strong>What scent do you love?<br />
</strong> Baking bread</p>
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		<title>Wimmer’s Diamonds makes Facebook friends with online contest</title>
		<link>http://www.flintinteractive.com/blog/wimmer%e2%80%99s-diamonds-makes-facebook-friends-with-online-contest</link>
		<comments>http://www.flintinteractive.com/blog/wimmer%e2%80%99s-diamonds-makes-facebook-friends-with-online-contest#comments</comments>
		<pubDate>Tue, 27 Dec 2011 12:00:50 +0000</pubDate>
		<dc:creator>Sarah Olsgaard</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4553</guid>
		<description><![CDATA[Diamonds are a Facebook page’s best friend. 
Okay, maybe that’s not how the saying goes; but ask Wimmer’s Diamonds, and they’ll attest to a jewelry giveaway’s clout in gaining Facebook friends.
The situation 
 
The company is a fourth-generation, family-owned business that has been serving the Fargo, N.D., area for over 92 years. Wimmer’s Diamonds had been [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Diamonds are a Facebook page’s best friend. <img class="size-full wp-image-4599 alignright" title="diamond earrings -- source: culturedlabdiamonds.com. " src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/diamond-earrings.gif1.jpg" alt="diamond earrings -- source: culturedlabdiamonds.com. " width="258" height="258" /></p>
<p style="text-align: left;">Okay, maybe that’s not how the saying goes; but ask <a href="http://www.wimmersdiamonds.com/">Wimmer’s Diamonds</a>, and they’ll attest to a jewelry giveaway’s clout in gaining Facebook friends.</p>
<h4><strong>The situation </strong></h4>
<p><strong> </strong></p>
<p>The company is a fourth-generation, family-owned business that has been serving the Fargo, N.D., area for over 92 years. Wimmer’s Diamonds had been working with Flint for many years, and, after launching their Facebook page last July, came to us wanting to build their fan base.</p>
<h4><strong>The solution</strong></h4>
<p><strong> </strong></p>
<p><a href="http://www.flintcom.com/">Flint Communications</a> partnered with Wimmer’s Diamonds to help them acquire more “likes” through a jewelry promotion on the company’s Facebook page.</p>
<p>The contest was simple, which we’ve found is optimal for maximizing user interaction within social media platforms. New fans were greeted by a landing page instructing them to “like” the page to enter a contest to win a pair of diamond earrings valued at $700.</p>
<p>Having “liked” <a href="http://www.facebook.com/wimmersdiamonds">Wimmer’s Diamonds’ Facebook page,</a> both new and existing fans clicked a side tab to sign up for the contest. Each participant was required to supply their name and email address and answer the question, ‘What is the best jewelry gift you’ve ever given or received?’</p>
<h4><strong>The creative</strong></h4>
<p><strong> </strong></p>
<p style="text-align: left;">The Flint creative team designed a number of pieces to promote the contest on the Wimmer’s Diamonds Facebook page, including a landing page for new fans, a side tab through which both new and existing fans entered the contest, and a new profile image highlighting the contest.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4558" title="together (2)" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/together-2.jpg" alt="together (2)" width="577" height="272" /></p>
<p style="text-align: left;">We also created posters that were hung in <a href="http://www.westacres.com/">West Acres Shopping Center</a>, one of two Wimmer’s Diamond store locations, and designed table tents displayed in the mall’s food court. Finally, our team prepared ads that ran in a number of newspapers, including <a href="http://www.inforum.com/">The Forum</a>, <a href="http://www.ndsuspectrum.com/">The NDSU Spectrum</a>, <a href="http://msumadvocate.com/">MSUM Advocate</a> and <a href="http://theconcordian.org/">The Concordian</a>.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-4563" title="print ad" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/print-ad-885x1024.jpg" alt="print ad" width="340" height="393" /></p>
<h4><strong>Implementation </strong></h4>
<p><strong> </strong></p>
<p>With the Facebook collateral and printed pieces in place, Wimmer’s Diamonds launched the contest on November 1 with a wall post.</p>
<p><img class="aligncenter size-full wp-image-4605" title="facebook-contest-announcement3" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/facebook-contest-announcement31.jpg" alt="facebook-contest-announcement3" width="505" height="301" /></p>
<p style="text-align: center;">
<p>The contest continued for a month, during which Wimmer’s Diamonds periodically posted announcements about the promotion on their wall, in addition to advertising the giveaway through the posters, table tents and newspaper ads.</p>
<p>Wimmer’s Diamonds announced the giveaway winner on November 30.</p>
<p><img class="aligncenter size-full wp-image-4592" title="Wimmer's Diamonds Facebook contest winner announcement" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/facebook-contest-winner-announcement.jpg" alt="Wimmer's Diamonds Facebook contest winner announcement" width="517" height="523" /></p>
<h4><strong>Results that sparkled</strong></h4>
<p><strong> </strong></p>
<p>At the start of the promotion, Wimmer’s Diamonds had 146 fans. Their goal was to reach 500.</p>
<p>Through the contest, Wimmer’s Diamonds gained 368 new fans, amounting to an overall increase of 352 percent and surpassing their goal by 14 fans.</p>
<p><strong><em>The moral of the story?</em></strong></p>
<p><strong><em> Diamonds may be a girl’s best friend, but Wimmer’s Diamonds makes a great Facebook friend.</em></strong></p>
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		<title>A Flint Group holiday meditation: eggnog, and other magical joys of the season</title>
		<link>http://www.flintinteractive.com/blog/a-flint-group-holiday-meditation-eggnog-and-other-magical-joys-of-the-season</link>
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		<pubDate>Wed, 21 Dec 2011 12:00:12 +0000</pubDate>
		<dc:creator>Ericka Olin</dc:creator>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4491</guid>
		<description><![CDATA[They say the holidays are the most wonderful time of year, but we all know the season can also be chaotic, tense and downright maniacal.
It’s easy to get wrapped up (oops, unintentional reference to the gifts you have yet to wrap) in the fast-paced frenzy that we forget about the subtle joys of the holiday [...]]]></description>
			<content:encoded><![CDATA[<p>They say the holidays are the most wonderful time of year, but we all know the season can also be chaotic, tense and downright maniacal.</p>
<p>It’s easy to get wrapped up (oops, unintentional reference to the gifts you have yet to wrap) in the fast-paced frenzy that we forget about the subtle joys of the holiday season—the smells of holiday baking, watching Linus explain the true meaning of Christmas, family heirloom ornaments, the search for that elusive “perfect gift,” and of course, eggnog—magical moments we look forward to all year.</p>
<p>This year, the <a href="http://www.flintcom.com/">Flint Group</a> made an effort to intentionally take notice and embrace every part of the holiday season.</p>
<p style="text-align: left;">We, along with our friends from <a href="http://www.adfarmonline.com/">AdFarm</a> and <a href="http://www.mediaproductions.com/">Media Productions</a>, kicked off the holiday season by donning our Santa hats and joining in the annual <a href="http://www.fmdowntown.com/cal.php?id=33">Xcel Energy Holiday Lights Parade in Fargo, N.D.</a> Our float was one of 70 that filled the streets of <a href="http://www.fmdowntown.com/index.php">downtown Fargo</a> with merriment on November 22.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-4492" title="Flint Group at Holiday Lights Parade" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Flint-Group_holiday-lights-parade-1024x503.jpg" alt="Flint Group at Holiday Lights Parade" width="614" height="302" /></p>
<p>Each Flint office took its own decorative approach to get in the holiday spirit. Creative director Ken Zakovich helped his coworkers at <a href="http://www.westmorelandflint.com/">WestmorelandFlint</a> “get in the mood” with a festive ornament on the office Christmas tree.</p>
<p><img class="aligncenter size-full wp-image-4505" title="Ken's Christmas ornament at WestmorelandFlint" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/ken.jpg" alt="Ken's Christmas ornament at WestmorelandFlint" width="240" height="320" /></p>
<p>Amid our parading and decorating, we’ve also been rebranding the North Pole, helping Santa establish a social media presence, copyrighting Rudolph red, and creating a PR plan to help Frosty launch his spring campaign against global warming.</p>
<p>With the success of these holiday festivities, we thought it fitting to create a short video to capture our enriching approach of taking time to appreciate this season—to fully experience this holiday and truly savor its subtle joys and moments of wonder.</p>
<p>Take a minute and enjoy, won’t you?</p>
<p><iframe width="575" height="322" src="http://www.youtube.com/embed/zLjkYyrwDz4" frameborder="0" allowfullscreen></iframe></p>
<p>So this holiday season, when you’re at your breaking point—when you don’t think you can take another bite of your aunt’s fruitcake, or when you find yourself wandering the aisles of Target at 11 p.m. on December 23—remember, there’s beauty in everything.</p>
<p>All you have to do is find it.</p>
<p><em>Happy Holidays from the Flint family. May your holiday season be filled with beauty. </em></p>
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		<title>Capturing the buzz of communications—and organic farming</title>
		<link>http://www.flintinteractive.com/blog/capturing-the-buzz-of-communications%e2%80%94and-organic-farming</link>
		<comments>http://www.flintinteractive.com/blog/capturing-the-buzz-of-communications%e2%80%94and-organic-farming#comments</comments>
		<pubDate>Fri, 16 Dec 2011 12:00:03 +0000</pubDate>
		<dc:creator>Elizabeth Hansen</dc:creator>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4451</guid>
		<description><![CDATA[
Harnessing the latest buzz is smart marketing, and we have the Queen Bee.
Debbie Morrison, who is based in our St. Cloud office, strategizes proven communications for a broad range of clients. Away from the office, she and her husband Jim live on and operate Sapsucker Farms, their Minnesota-based certified organic farm, which includes 12 bee [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-thumbnail wp-image-4464 alignright" style="border: 0pt none; margin-left: 15px; margin-right: 15px;" title="Debbie Morrison of Sapsucker Farms" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Debbie-150x150.jpg" alt="Debbie inspecting a hive" width="138" height="138" /></p>
<p>Harnessing the latest buzz is smart marketing, and we have the Queen Bee.</p>
<p>Debbie Morrison, who is based in our <a href="http://www.hatlingflint.com/" target="_blank">St. Cloud office</a>, strategizes proven communications for a broad range of clients. Away from the office, she and her husband Jim live on and operate Sapsucker Farms, their <a href="http://www.sapsuckerfarms.com" target="_blank">Minnesota-based certified organic farm</a>, which includes 12 bee hives, chickens, sugar maple trees, a vegetable garden and an apple orchard. She also contributes to the <a href="http://simplegoodandtasty.com/2011/07/26/the-inspiring-honeybee-comeback-story" target="_blank">Simple Good and Tasty blog</a>.</p>
<h4><strong>Sweet rewards</strong></h4>
<p>You know the colleagues who bring the best treats to the office? That’s Debbie.</p>
<p>Her passion for organic agriculture yields sweet results, especially honey and organic maple syrup. Besides our offices and homes, Sapsucker Farms products are <a href="http://www.sapsuckerfarms.com/photos.asp?page=undefined&amp;albumid=5283381929536721393" target="_blank">enjoyed all over the world</a>. Debbie ships anywhere: Just <a href="http://www.sapsuckerfarms.com/contactus.asp" target="_blank">order here</a>.</p>
<div id="attachment_4454" class="wp-caption aligncenter" style="width: 522px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Jerusalem.JPG"><img class="size-full wp-image-4454 " title="Sapsucks Farms syrup in Jerusalem" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Jerusalem.JPG" alt="Debbie’s syrup in Jerusalem" width="512" height="384" /></a><p class="wp-caption-text">Debbie’s syrup in Jerusalem</p></div>
<h4><strong>Accidental farmers</strong></h4>
<p>“We got into organic farming accidentally,” Debbie explains. “We bought 172 acres of land near Mora, Minn., in 1997, then built our house and moved in 2000. Our original goal was to restore the land to natural habitat. We started by restoring 40 acres of hayfields into native prairie. All of the prairie flowers inspired me to start beekeeping. A friend from Vermont saw our maple trees and suggested we tap them, so we did. Then we planted the organic apple orchard, which is 60 trees in 30 varieties, and I started learning about organic agriculture. The chickens were added last year. We’ve been certified organic since 2006.”</p>
<div id="attachment_4453" class="wp-caption aligncenter" style="width: 351px"><img class="size-full wp-image-4453" title="Sapsucker Farms owners" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/photo-2.JPG" alt="Jim and Debbie during maple syrup harvest" width="341" height="512" /><p class="wp-caption-text">Jim and Debbie during maple syrup harvest</p></div>
<h4><strong>Do you know where your food comes from?</strong></h4>
<p>Watch how Debbie bottles Sapsucker Farms pure, organic maple syrup:</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/VklQilRdv30" frameborder="0" allowfullscreen></iframe></p>
<p>At the office, Debbie is, as she describes, “Director of Strategy and Lots of Other Stuff.” She consults and strategizes for various clients and industries, in part lending experience she gained while working for large Minneapolis-based agencies earlier in her career.</p>
<h4><strong>Get to know a Flintster: Q + A with Debbie</strong></h4>
<p><strong>How does your passion outside of work fuel your career?</strong><br />
My passion for the farm stimulates my thinking in so many ways. Farming requires constant problem-solving, strategizing, creating, building, and continually forcing me to push beyond my boundaries and work outside my comfort zones. All of this helps me be a much more creative thinker, strategizer, analyzer, problem-solver, and leader in the work place.</p>
<p><strong>What do you do on a typical night or weekend?</strong><br />
It depends on the season. This time of year, our farm chores are feeding, watering the chickens and collecting eggs, plus filling our outside wood boiler twice per day with firewood. In the summer, we feed and water the chickens, and collect all of the fresh, organic free-range eggs – about one dozen a day. On weekends, we inspect the 12 bee hives, weed the garden, cut firewood and basically spend about 12 hours per day of hard labor on the farm. We get dirty, get sore muscles and go to bed exhausted every night. And we love every minute of it. Autumn is harvest time and hunting season. I do as much as I can after work and indulge in both on the weekends. In the spring, during the maple syrup season (usually starting in March), after work I go out into the woods to collect sap, then on the weekends the sap is boiled to perfection to create maple syrup. Also in the spring, I start vegetable seeds in our greenhouse for the garden.</p>
<p><strong>What’s your dream job?</strong><br />
I have it already: I’m an organic farmer.</p>
<p><strong>What was your first job?</strong><br />
In the kitchen at a nursing home, where I served food in the dining room and washed dishes.</p>
<p><strong>What is one thing you’d be willing to practice for an hour a day?</strong><br />
Target shooting with a bow, pistol or rifle.</p>
<p><strong>What’s the best advice you ever got?</strong><br />
Empower the people who work with you and for you.</p>
<p><strong>What sound do you love?</strong><br />
Frogs croaking, especially spring peepers in our pond.</p>
<p><strong>What scent do you love?</strong><br />
The sweet scent of honey inside the honeybee hives.</p>
<h4><strong>Making a difference</strong></h4>
<p>“Obviously, I’m passionate about growing and producing fresh, safe, organic food, reading and learning everything I can about the food industry, agriculture, and organic practices.</p>
<p>“The earth is in peril, and needs help. By being a good steward of the earth’s resources, I believe I am making a difference,” Debbie says.</p>
<h4><strong>A bit more about bees</strong></h4>
<p>“Our farm is <a href="http://www.ams.usda.gov/AMSv1.0/nop">USDA certified organic</a>, certified by <a href="http://www.mosaorganic.org/">MOSA</a>. Organic certification is a LOT of work, with lots of paperwork, but it’s worth the effort.  The only thing that is NOT certified organic is the honey. While I do manage the bees organically, it is nearly impossible to have honey certified organic here in the lower 48 states. The reason why is because bees will forage up to four miles away, and if there are any conventional farm fields, golf courses or other landscapes that have been sprayed or planted with GMOs within that radius, a beekeeper cannot prevent the bees from foraging in those areas,” Debbie says.</p>
<p>“We are also expanding the farm considerably in 2012. We will be putting out 1,000 taps for maple syrup, and have opened up a new one-acre field for vegetable growing. Plus we have qualified for an <a href="http://www.nrcs.usda.gov/wps/portal/nrcs/home">NRCS (USDA Natural Resources Conservation Service)</a> grant to add a <a href="http://poly-tex.com/pages/greenhouses/HT/HT.html?gclid=CIXOxqSo_KoCFadeTAodikhT0A">high tunnel</a> for vegetable growing. It will be 30’ x 100’ and will extend our growing season. Also in 2012, we will start a <a href="http://www.localharvest.org/csa/">CSA (Community Supported Agriculture)</a> offering subscriptions to people in our local area,” she explains.</p>
<p>Find Debbie and Sapsucker Farms on<strong> </strong><a href="http://www.youtube.com/user/SapsuckerFarms?feature=watch">YouTube</a>, <a href="https://www.facebook.com/pages/Sapsucker-Farms/178209968856386?sk=wall">Facebook</a>, <a href="http://twitter.com/#!/SapsuckerFarms">Twitter</a>, <a href="http://www.linkedin.com/profile/view?id=12736712&#038;authType=OUT_OF_NETWORK&#038;authToken=6jDP&#038;locale=en_US&#038;srchid=0b8b89d6-b5af-4fed-ae3c-52a0023cf302-0&#038;srchindex=1&#038;srchtotal=1&#038;goback=.fps_PBCK_sapsucker+farms_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&#038;pvs=ps&#038;trk=pp_profile_name_link">LinkedIn</a> and the <a href="http://simplegoodandtasty.com/2011/07/26/the-inspiring-honeybee-comeback-story">Simple Good and Tasty blog</a>.</p>
<p><strong><em>Pssst! Look for just one blog post next week. It will appear on Wednesday, with a little holiday love from us.</em></strong></p>
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