Comments on: Who is more helpful, the company or the customer? http://www.flintinteractive.com/blog/who-is-more-helpful-the-company-or-the-customer A blog about what's happening in the Flint Group of agencies Fri, 03 Sep 2010 14:28:23 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Leah Kastner http://www.flintinteractive.com/blog/who-is-more-helpful-the-company-or-the-customer/comment-page-1#comment-3237 Leah Kastner Wed, 03 Feb 2010 23:07:42 +0000 http://www.flint-group.com/blog/?p=2185#comment-3237 In the past two years I'd say my trust has shifted to the customer side. While the company information is great, I always read multiple customer reviews if I'm unsure about an online purchase. Reviews are often the deciding factor for me. I generally trust customer reviews on a company site, unless the review content seems overly positive to the point of fake. “Top Reviewer badges” on Amazon often have the opposite of the intended effect on me. I feel like they owe something to Amazon so they are biased. When I feel that way I go to a third party site. Last night I was scouring the internet for reviews of an obscure board game that I wanted to buy my husband for Valentine's Day. I could not find one customer review - even after checking multiple "board game review" websites. In the end, I couldn't justify purchasing a $35 board game (plus shipping) without knowing if anyone else in the world thought it was fun. In the past two years I’d say my trust has shifted to the customer side. While the company information is great, I always read multiple customer reviews if I’m unsure about an online purchase. Reviews are often the deciding factor for me. I generally trust customer reviews on a company site, unless the review content seems overly positive to the point of fake. “Top Reviewer badges” on Amazon often have the opposite of the intended effect on me. I feel like they owe something to Amazon so they are biased. When I feel that way I go to a third party site.

Last night I was scouring the internet for reviews of an obscure board game that I wanted to buy my husband for Valentine’s Day. I could not find one customer review – even after checking multiple “board game review” websites. In the end, I couldn’t justify purchasing a $35 board game (plus shipping) without knowing if anyone else in the world thought it was fun.

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