WoodMaster: Brand Development
URL: www.woodmaster.com
Northwest Manufacturing, a leader in the wood burning furnace and in floor heating industry, offers a great line of Woodmaster products including quality wood burning, corn, and pellet fuel furnaces. Environmentally friendly, efficient and easy to use, Woodmaster products offer users an independence from traditional heat, using wood and other renewable fuels to control energy costs.
WoodMaster approached us to create a more sophisticated, polished image to appeal to their dealer network and the end users. We created a logo family to suit the products’ new image and re-created all advertising and marketing materials. We developed a strong, cohesive campaign and advised them on media buying choices. The updated branding and product-specific creative has been very popular with the Woodmaster dealer base and has shown promising results in preliminary testing for brand awareness. We’re currently working on launching their new line of Flex Fuel furnaces and an innovative new grill that cooks with pellet fuel.
WoodMaster approached us to create a more sophisticated, polished image to appeal to their dealer network and the end users. We created a logo family to suit the products’ new image and re-created all advertising and marketing materials. We developed a strong, cohesive campaign and advised them on media buying choices. The updated branding and product-specific creative has been very popular with the Woodmaster dealer base and has shown promising results in preliminary testing for brand awareness. We’re currently working on launching their new line of Flex Fuel furnaces and an innovative new grill that cooks with pellet fuel.
