ASCI: Branding and Marketing Materials
In 2008 on its tenth year in business in the State of Alaska and with over 200 employees, ASCI was faced with the challenge of seeking new markets, growth opportunities and diversification of its customer base.
The company had perfected their craft and sought global expansion. Renamed Advanced Supply Chain International (ASCI), the company retained AadlandFlint to manage the identity definition and launch of the re-branded company on a global scale.
The process started with filtering the technical detail of the service offering and arriving at a one-page summary of key points of differentiation. From there, we began development of the brand promise, positioning statements, key messages and an “elevator speech” (the elevator speech – describe what you do in 30 seconds or less).
Once we had successfully simplified and clarified the language we began development of marketing communications materials including: A redeveloped website (www.ascillc.com), online banner advertising, product sales collateral, corporate positioning collateral, corporate positioning presentation, brand advertising (print and radio), trade show display materials, PR information templates and internal messaging materials.
We managed to address the complexities of ASCI and provide them with world-class communications materials with which to confidently enter the global marketplace.
The company had perfected their craft and sought global expansion. Renamed Advanced Supply Chain International (ASCI), the company retained AadlandFlint to manage the identity definition and launch of the re-branded company on a global scale.
The process started with filtering the technical detail of the service offering and arriving at a one-page summary of key points of differentiation. From there, we began development of the brand promise, positioning statements, key messages and an “elevator speech” (the elevator speech – describe what you do in 30 seconds or less).
Once we had successfully simplified and clarified the language we began development of marketing communications materials including: A redeveloped website (www.ascillc.com), online banner advertising, product sales collateral, corporate positioning collateral, corporate positioning presentation, brand advertising (print and radio), trade show display materials, PR information templates and internal messaging materials.
We managed to address the complexities of ASCI and provide them with world-class communications materials with which to confidently enter the global marketplace.
